Guaranteed Home Services Growth: Digital Marketing for Home Services

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Home services have been normally advertised through Yellow Pages, phone calls, flyers, and posters.

But nowadays, people are no longer in those kinds of advertising. They are more inclined to notice promotions or marketing materials that they see online. Thanks to various internet platforms that bring them uttermost convenience.

That’s why here at Pearl Lemon Group we would like to help your home services reach online users too. We have partnered with every kind of business to deliver the digital results they want through top-notch digital marketing campaigns.

With us, you can be confident that your online marketing strategies will be relative to your business because we see the world through your eyes. 

There’s no need to hold back because we can go all out for you.

Ready to grow? Book a call with our digital marketing experts today to learn more about our home services digital marketing.

Who Benefits From Home Services Digital Marketing?

The home services industry comprises businesses whose primary purpose is to work on residential homes, though some also take on commercial business. 

Home services include handyman services, i.e., plumbing, HVAC, Apartment prepping, Garden services, deep house cleaning, interior decorating, storage services, solar energy services, house inspection services, storage services, and more. 

So if you are operating one of the businesses mentioned above, you can benefit from our digital marketing for home services.

At Pearl Lemon Group, we are fully aware that you need more than a plan to attract more clients that request you at home. That’s why we formulate the best digital marketing plans that can make you highly visible among your target market.

Every home service business can benefit from deploying top-notch strategies to ensure success and longevity. Don’t just take our word for it; try Googling “home service companies near me” and see how many results show up.

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Grow Your Business, Increase Leads and Stand out Online with Pearl Lemon's Tailored Digital Marketing Services

The best way to increase customers, boost revenue and increase conversions as a home service business is by having a solid digital marketing plan

The demand for these services continues to rise as people prioritize other areas of their lives and leave specific needs to the professionals. This translates to more opportunities for home service companies like yours. 

Having an online presence is crucial because people heavily rely on the internet to search for what they need, schedule appointments, make payments, and give feedback to a business.

We understand that opening and successfully managing a home service business can be demanding. Pearl Lemon’s goal is to assist you with the best digital marketing plan for your home services while you concentrate on your business operations.

Depending on the goals for your home service business, we will personalise an all-in-one solution for a home service marketing plan. You can rely on us for services such as PPC, SEO, Social Media Marketing, Content Marketing, and many more.

Let us get into it in more detail.

Local SEO

What do you do when you want or need something? Don’t be too guilt, we know you use the internet to find the specific product or service you need. The same goes for your target market!

If they need various home services for their convenience, all they have to do is open up a browser on their device and look for people to hire in the are.

Local SEO is optimizes your site pages to rank higher on local search results. Believe us when we say that searches with “home service companies near me” or “plumbers near me” are a regular occurrence online.

We will help you be highly visible among customers looking for your services in your vicinity. We shall optimize your site and manage your content for highly relevant keywords related to home services. We will also manage your offsite local listings so that you stay in the eyes of your prospects.


Web Design and Development

A website is one of the most crucial assets that your business needs to have online. Without it, your home services is bound to hit the rocks sooner or later. Websites allow people to know and see more of your home service business. It allows room for people to see how great you are at what you do. So whether you’re planning on building one or want to revamp an existing site, we can do it for you. Just tell us your goals and how you want it to happen.

PPC advertising

PPC or pay-per-click advertising a cutting-edge method that allows you to use keywords that are highly used by online users. Its a very affordable strategy given that you’re only pay for your ad whenever someone clicks on it. This strategy also enables your home service business to be highly visible and credible online because you’ll rank at the top of search engine results.

We can assist you in running targeted Facebook, Instagram, and Google local services ads. Our PPC ad strategy is good for your short-term goals because it will drive traffic to your website, and you will be able to see results faster. 

Content marketing

Content is everything you put on your site that would seem valuable to your visitors. It can be the blogs about cleaning, articles on how to trim your lawn, and many more.

You can be an industry leader by posting valuable content regarding tips at home, and people are more likely to trust you.

To do that, you need content professionals that will help you in writing the bets possible content to be published on your site. Luckily, Pearl Lemon Group has experienced copywriters and editors who can help you with your content needs. Get optimized, engaging, and relevant content that drives more traffic, leads, and sales for your business.

We will help you make top-notch content that search engines and people look for.

Home services digital marketing by pearl lemon group

Social media Marketing

You probably have an idea why you should market in this area but let’s still give a little bit of context. Social Media platforms like Instagram, Facebook, Twitter, TikTok, and YouTube allow service providers to showcase what business they are running.

Aside from connecting with colleagues, acquaintances, friends, and family, users on social media also look for services they need and follow brands they love. Your social media accounts– whether you have them or are to be created– can act as your engagement point with your customers and prospects. They can also act as an inquiry platform when people have questions about your home services. In this way, you have active interaction with your prospects and current clients.

Our service provides you with proven social strategies that increase brand awareness and engagement for your home service business. Our experts will guide you on how to grow an organic community and drive more sales to your business.

Businesses nowadays are prone to criticisms or bad reputation online even if they have done nothing wrong. And that’s quite unfair, ain’t it? Often times, a few bad reviews also contribute to a decline in customers. But both of those should not stop your from improving and operating your home service business. 

Here at Pearl Lemon Group, we offer online reputation management to increase good talks about you online while managing the negative ones. 

As consumers look at online reviews before purchasing, service-based businesses like yours need a clean reputation. 

Our team of dedicated reputation managers and sophisticated tools can help boost your business’s overall reputation online and review ratings.

Home services digital marketing by pearl lemon group
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Video Marketing

There’s no doubt that video marketing delivers messages more effectively in a shorter time than other marketing forms. Statistics show that:

  • Online videos will take 82% of all consumer internet traffic;
  • 78% of online users watch online videos every week, and 55% every day;
  • 72% of customers said they would prefer learning about a business through video. In fact, 84% say that they bought a product or service by watching promotions; and
  • 86% of businesses use video as a marketing tool — up from 63% over the last three years.

Fortunately, we have expert video marketers that can help you leverage these statistics to your benefit.

Email marketing is a type of sales promotion in which you can notify clients on your directory about various offerings, special offers, and other services. 

It can also be a smoother way to increase sales by educating your clients on the significance of your business or to encourage them to participate in the short term at least. 

It incorporates emails into your marketing efforts to advertise a company’s offerings while also incentivizing brand loyalty. 

But really, it could also be anything in the between of those things we’ve just mentioned.


What Makes Pearl Lemon Special?

The team at the Pearl Lemon Group specializes in the growth and success of your business. We have top-notch strategies that can your business achieve more conversions and home calls.

Achieve your business goals faster and with better results when you employ Pearl Lemon’s team of home service digital marketers.

  1. Focuses On Clients: We devote our full attention to our service users because we want them to excel. Our marketing team works as hard as necessary with each of our clients to completely comprehend the nature of business and how we can assist them in achieving their objectives.
  2. Delivers Results You Need: We have a strong track record of producing results for our clients. Our marketing departments are committed to becoming the best at what they do. Don’t just take our word for it, though. Take a look at some of our client testimonials and reviews on site.

3. Practices Transparency: When it comes to hiring a digital marketing agency, we offer potential clients with a plethora of data. We only use white hat techniques and are upfront about our capabilities.

4. Smart Data Usage: We at Pearl Lemon believe that looking at data, statistics, and analytics is the greatest way to deal with things. While we depend on our own expertise, we also double-check data to obtain accurate information for our clients’ marketing challenges.

5. Delivering On-Time: We realise the significance of meeting deadlines, which is why we work day and night to complete work projects on schedule and with excellent results.


Earn More Leads and Drive Sales with Pearl Lemon home Services Marketing Agency

We walk our talk. So, check out the other brands we have helped with our top-notch digital marketing strategies. We would love to add your home services company to our list of successful clients. 

But if you are still working on deciding who the best digital marketing agency will be for you, you are welcome to check out our company culture and values to see if we may align.

If you currently have your digital marketing done in-house but need a little extra boost, book a call with one of our digital marketing experts today! We can help you figure out the best plan of attack for you to achieve your goals.

Learn more about our digital marketing services

Website design

People are inclined to admire things that are aesthetic and pleasing to the eyes. They are also drawn in to things that are of helpful or convenient for them.

With that in mind, we can help design your website to be the best platform they'll ever visit. Your site will have the best navigational features, good color coordination, easy to read texts, and everything that will be visually appealing to your clients.

Once they see that your site is good and you're not just some ordinary home services business, they'll trust you and hire you whenever they need services at home.

Content Management

As we've mentioned before, contents are crucial for your website and they are a key performance indicator that should always be monitored for your online success.

Whether its a service page, a blog, an article, or skyscraper content-- we've got you covered. You can always rely on our expert content managers in handling, maintaining, publishing, and editing all the content you need for your home service business.

You can also expect us to find all pages on your site that are irrelevant, duplicated, or less visited and revamp them to be the next best content you have.

Search engine optimisation (SEO)

SEO is one of the most recognizable tactics employed in a digital marketing strategy nowadays.

This strategy includes but is not limited to creating and publishing high-quality and relevant content on your website, procuring quality backlinking, reputation management and branding, keyword analysis, social media marketing and management, Google guideline compliance, audit report and analysis, website and traffic analytics, managing new content processes, and more.

This list consists of only a few of the elements that SEO covers. Managing your SEO is only one of the many hats that we wear as an expert, and it’s those aspects that can make or break your digital efforts.

Social Media Management

Social media platforms are a great way to advertise your home service business online. Thanks to its convenient way of connecting with other people and forming virtual profiles that can portray people differently, more and more individuals have been inclined to use it.

Not to mention, the idea of being viral on these social media networks is highly tempting for most people.

That's why its important for your home service business to be present in these platforms and be managed accordingly.

We at Pearl Lemon Group, have professionals that can do these things for you and more.

Digital Ad Campaigning

Where you put your ads online is important and the way it is addressed to your target market is crucial.

If you put your ad on a flyer or on a tarpaulin just outside the outskirts of town-- no one will likely notice your business. The same goes for digital ads.

Here at Pearl Lemon Group, we have experts in digital campaigning who can assist you in becoming highly visible and relevant online.

Let your home services shine, with our top-notch strategy right here.

Marketing Strategies

There's more to advertising than just digital marketing. There's also PR, website optimization, brand establishment, video promotions, and a whole lot more.

It can be quite difficult to find for an agency you can work with for each strategy. That's why we offer it all right here.
We're your one-stop shop when it comes to everything about marketing your home service business online and offline.

So what are you waiting for? Work with us today!

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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Contact Us!