Digital Marketing For Home Services Guaranteed to Increase Your Bottom Line!

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Do you want more out of your online marketing? Then Pearl Lemon Group is the right company for you. We have partnered with diverse small, medium, and large enterprise businesses to deliver the results they want through comprehensive and cohesive digital marketing campaigns. 

The Pearl Lemon digital marketing team sees the world through the business owner’s eyes, leveraging analytics and data to market our client’s businesses like they were our own. 

With over 25years of collective experience in digital marketing, Pearl Lemon can act as your de facto VP of marketing, help you increase leads and sales, elevate your brand in the marketplace and optimize your marketing costs.

Ready to grow? Book a call with our digital marketing experts today to learn more about our home services digital marketing.

Who Benefits From Home Services Digital Marketing?

The home services industry comprises businesses whose primary purpose is to work on residential homes, though some also take on commercial business. 

Home services include handyman services, i.e., plumbing, HVAC, Apartment prepping, Garden services, deep house cleaning, interior decorating, storage services, solar energy services, house inspection services, storage services, and more. 

So if you are operating within the sectors mentioned above…………you can benefit from the Pearl Lemon Group’s home services digital marketing.

We are fully aware that you need more than a plan to attract more clients. You need to bring in clients that are ideal for your business. This comes down to targeting the right people through home services digital marketing.

Every home service business can benefit from deploying an expertly built digital marketing strategy to ensure success and longevity. Don’t just take my word for it; try Googling “home service companies near me” and see how many come up.

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Grow Your Business, Increase Leads and Differentiate Your Brand Online with Pearl Lemon Tailored Digital Marketing Services

The best way to increase customers, boost revenue and increase conversions as a home service business is by having a solid digital marketing plan. 

The demand for these services continues to rise as people prioritize other areas of their lives and leave specific needs to the professionals. This translates to more opportunities for home service companies like yours. 

Having an online presence is crucial because people heavily rely on the internet to search for what they need, schedule appointments, make payments, and give feedback to a business.

We understand that opening and successfully managing a home service business can be demanding. Pearl Lemon’s goal is to offer you premier digital marketing for your home services while you concentrate on growing your business.

Depending on the goals for your home service business, we will custom-tailor an all-in-one solution for a home service marketing plan. We offer a wide range of services, including PPC, SEO, Social Media Marketing, Content Marketing, among others.

Let us get into it in more detail.

Local SEO

Internet searches are one of the top ways consumers find services they need, and when looking for home service experts on the search engines, consumers usually take the local approach.

Local SEO involves optimizing your pages to rank higher for specific keywords and phrases in the local search results. Searches with “home service companies near me” or “plumbers near me” are a regular occurrence.

Our Local SEO will help you get found by customers looking for your services in your locality. We will optimize your website and content for the right keywords for your services. We will also manage your offsite local listings so that you stay in the eyes of your prospects.

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Web Design and Development

Whether you want to build a new website from scratch or looking at revamping an existing one, our website designers can help. We ensure that your website is fast, mobile-friendly, easy to navigate, and has CTAs that drive conversions.

PPC advertising

With PPC ads, you can select which keywords to target your ads in the search engines. And when people click on your ads, they can be directed to your landing pages to find more information about your services.

We will help you run targeted Facebook and Instagram ads and Google local services ads. Our PPC ad strategy will help drive qualified traffic to your website, and you will be able to see results within a short time. Better still, you will only pay when people click on your ads.

Content marketing

Content includes everything from blog posts or articles to infographics and downloadable guides. 

You can establish your home service company as an industry leader by posting valuable content, and people are more likely to trust you.

We have experienced copywriters and editors who can help you with your content needs. You will get optimized, engaging, and relevant content that drives more traffic, leads, and sales for your business when you partner with our content marketing team.  

We will help you produce content that both the search engines and people love.

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Social media Marketing

Using social media is a great way to increase exposure for your home service business and spark conversations with potential clients. Social Media platforms like Instagram, Facebook, and Twitter allow service providers to showcase what they have got.

Beyond socializing with friends, people on social media look for services they need and follow brands they love. Your social media can act as your engagement point with your customers and prospects, and if people have questions about your home services, they can easily connect with you to find out more information. 

The Pearl Lemon social media management services provide you with proven social strategies to increase brand awareness and engagement. Our experts will also guide you on how to grow an organic following and drive more sales.

A few negative reviews should not be the reason why your business should go down the gutter. Our Home service digital marketing includes online reputation management to increase positive commentary online while managing the negative ones. 

As More and more consumers look at online reviews before purchasing, service-based businesses like yours need a clean reputation. 

We have a team of dedicated reputation managers and sophisticated software to boost your business’s overall reputation online and review ratings.

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Video Marketing

There’s no doubt that video marketing delivers messages more effectively in a shorter time than other marketing forms. Statistics show that:

  • By 2022, online videos will make up more than 82% of all consumer internet traffic 
  • 78% of people watch online videos every week, and 55% view online videos every day.
  • 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text
  •  86% of businesses use video as a marketing tool — up from 63% over the last three years 

Our expert video marketers can create compelling ads that turn casual browsers into paying customers.

Email marketing is a perfect method to nurture potential leads. You can encourage people to sign up to receive email updates about your home services when visiting your website or social media pages.

Our Email marketing strategies will ensure that your company is the priority when clients are ready to choose a service provider.

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What Makes Pearl Lemon Special?

The team at the Pearl Lemon Group specializes in growth…specifically the growth of your business. We have results-driven strategies that can help any business in any niche achieve more bookings, more sales, and overall more customers.

Whether you are new to marketing or already have years of experience on your hands, Pearl Lemon’s team of home service digital marketers will ensure that you achieve your business goals faster and with better results. 

  1. We Are Client-Focused: We put complete focus on our clients because we want them to succeed. Our marketing team spends as much time with each of our clients to fully understand the nature of their business and how we help them better achieve their goals.
  2. We Deliver Results: we have a track record of delivering results for our clients. Our marketing teams are dedicated to being the best at whatever they do. But don’t just take our word for it. Take a look at some of our client reviews and testimonials.

3. We Practice Transparency: We provide our prospective clients with a wealth of information to help them decide when hiring a digital marketing agency. We only use white hat techniques and are honest about what can be done.

4. We Use Data Wisely: At Pearl Lemon, we know the best way to solve problems is to look at data, statistics, and analytics. While we rely on our own experience, we also double-check data to get factual information essential for solving marketing challenges for our clients.

5. Timely Service: we understand the importance of meeting deadlines; that’s why we work tirelessly to deliver work projects on time and with great results.

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Earn More Leads and Drive Sales with Pearl Lemon home Services Marketing Agency

We practice what we preach. Check out the other brands we have developed with our bullet-proof digital marketing strategies. We would love to add your home services company to our list of successful clients. Each site gets its unique approach based on the services offered. 

If you are still working on deciding who the best digital marketing agency will be for you, you are welcome to check out our company culture and values to see if we may align.

If you currently have your digital marketing done in-house but need a little extra boost, book a call with one of our digital marketing experts today! We can help you figure out the best plan of attack for you to achieve your goals.

Learn more about our digital marketing services

Website design

Anyone can put up a simple website, but a website designed by experts ensures that your site is beautiful, fast, easy to navigate, gives a seamless user experience, and aligns with your brand.

An excellent digital strategy by web design agencies is more hands-on as they are hired to plan and execute a specific project. These experts will work from scratch to create a custom solution for a new business.

And for businesses with already functioning sites, the digital consultants will revamp and rebuild the websites to fit into the rapid technological changes and user behaviour.

Our digital marketing experts will help you relaunch and start over with a high-converting functional website.

Content Management

Creating content, i.e., Writing and publishing articles, posts, or blogs, takes a lot of time and requires consistency, which might be challenging to keep up with, especially for business owners.

Even when you do enjoy writing these posts and might have time for it, your content can only be effective if there’s a well-planned strategy in place.

Our digital marketing specialist will use research and data to discover topic ideas your customers search for and craft strategies for publishing.

In addition, our content is tailored towards the popular interests in the Uxbridge area so you can connect with your local audience. A digital consultant will also optimise created articles and publish them regularly on your website.

Search engine optimisation (SEO)

SEO is one of the most recognizable tactics employed in a digital marketing strategy. SEO includes but is not limited to:

Creating and publishing high-quality and relevant content on your website Procuring quality backlinking Reputation management and branding Keyword analysis Social media marketing and management Google guideline compliance SEO audit report and analysis Website and traffic analytics Managing new content processes and more.

This list consists of only a few of the elements that SEO covers. Managing your SEO is only one of the many hats that a digital consultant wears, and it’s those aspects that can make or break your digital efforts.

Social Media Management

Growing your social media audience and getting more followers requires creating consistent and engaging posts and customer interactions.

Social media consultants can assume the role of posting on your social media accounts and keeping up with the online conversations while saving time and being effective on these platforms.

Working with a Pearl Lemon social media specialist will give your content a consistent feel aligned with your brand, and since they are specialists in the field, they are at the top of the trends and changes in the digital landscape.

Digital Ad Campaigning / Advertising

There’s a lot to learn about digital marketing tools, and hiring a consultant to oversee these efforts will help you maximise your returns.

For example, you contemplate advertising on social media platforms like Facebook and Instagram or look into paid ad strategies on Google, a digital marketing consultant will know where you need to invest your money on the web.

Our team knows exactly how to cater towards the people of Uxbridge such as connecting with Brunel University and local businesses to promote your products through sponsored posts, podcast ads, and other forms of media placement.

Marketing Strategies

Our digital marketing experts will help you assess your design assets, pick the right technological solutions for your brand and build short-term and long-term marketing strategies.

Such may include helping out with inbound or outbound marketing efforts, suggesting different tools and services that could be used for automation, helping out with PR, marketing and networking activities, and so much more.

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