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Enhance Stories, Level up Credibility, and Improve Accessibility of Your Website With Our Digital Marketing Audit

Have you ever sat down and thought, is my site good enough for the internet? Does it look good? Does it look credible? Is it accessible?

Well, it’s not much, but at Pearl Lemon Group with our Digital Marketing Audit Services, we can always take the time and analyze all the meaningful statistics that can answer your questions.

We’re not just professionals but are also game-changing Digital Marketers and SEO experts with over 25 years of collective experience. Our digital marketing team will go over data and analytics to help you learn more about the things you need to know for fine-tuning your website– in short, we will audit it for you.

In a technological age where almost everything can be done online, you’ll want to do your best to make your website the most presentable and desirable there is on the internet.

So if you’re wondering what other things can our digital marketing team do for you, book a call now to find out!

What Is A Digital Marketing Audit?

As the saying goes, change is inevitable. And when times change, so does your website performance.

A digital marketing audit is simply a thorough investigation of the performance of all your digital marketing efforts throughout time immemorial.

It is generally an assessment of a company’s practices, tactics, and results in establishing and improving its online presence to achieve more traffic directed to your online website.

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Using the Audit Reports

Search engines constantly update their algorithms to fit their customer’s tastes. Even the slightest change in user interest can drastically affect the algorithm’s search experience. One moment they’ll be searching for mall sales, and the next minute it’ll be cinema shows or maybe bowling places.

This will significantly affect how you’ll rank in search results, especially if your website isn’t up-to-date with the latest trends across the internet and doesn’t meet user needs.

Audit reports of your digital marketing will give you an in-depth knowledge of what is happening to your website– in this way, you can use it to rework, maintain, or maybe change the strategies and campaigns you have to direct more traffic to your site.

The Importance of Digital Marketing Audit

The main goal is to produce a systematic and comprehensive report of your company’s strategies or campaigns to market its services or products.

We will let you know in the audit reports we make which procedures or systems don’t work correctly.

By learning this information, you can:

  1. Enhance the value and strategy of your campaigns,
  2. Save money and effort from gimmicks that don’t produce results,
  3. Keep your business on track, and
  4. Provide insights on the competition you have.

This will help generate leads, increase site credibility, and solve issues you didn’t even realize were stopping you from achieving your goals.

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Digital Marketing Audit Creates Room for Growth

One of the critical priorities of practically every company’s overall marketing plan should be digital marketing. 

There has never been a better method to continuously remain in touch with your consumers, and nothing compares to the amount of personalisation that digital data can bring. You’ll be able to achieve your company’s development potential the more you appreciate digital marketing opportunities.

With the digital data or audit that we will conduct on your business, you will see which strategies are good to go and which are not.

Red Flags to Observe

You’ll know you need that digital marketing audit if you feel or see that your website isn’t performing like it used to.

Once your digital marketing campaign isn’t working anymore, it’s a sign that you need to rework it. You’ll easily see that things are changing since you’ll be receiving astounding results in the beginning and notice that they are now dropping.

Here are some red flags that can’t go unnoticed:

  • Website traffic is decreasing/unstable.
  • You no longer reach your target audience.
  • Social followers aren’t growing.
  • The website bounce rate is increasing.
  • Your click-through rate is struggling.
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Aspects That Need Auditing

There are four things we need to audit on your website performance.

SEO Audit

An SEO Audit will evaluate the level of your site being search engine friendly.

It will show the likelihood of your website ranking towards being the first link you'll see when you search a particular keyword. You'll need this type of audit if you've experienced a sudden decrease in site traffic, lower search engine results page placement, or a Google penalty.

Content Audit

A content audit will look at the content on your website and how it connects to your marketing objectives.

It will determine how successful current content encourages visitors to take the desired action on your website. This is needed to know why your conversion rates are decreasing and why the contents on your site no longer resonate with the target audience.

Website Audit

A website audit's primary focus is on the user experience on your site.

It will analyse the website's goal and assess whether there must be added or updated objectives that must be prioritised. It’ll contribute to getting customer feedback or suggestions, giving you insight into what they want to see on your site.

Social Media Audit

A social media audit will identify which factors of your current social media strategy are working, not working and which can be enhanced more.

Each social media platform has its own rules and regulations that you need to abide by. Strategies that are not catered to the individuality of these sites can cause failure once implemented. This will help pinpoint which posts generate the highest impact on each platform and which could be causing you to sink.

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Can’t I Do it Myself?

A complete digital marketing audit is a time-consuming and challenging task to do. You might want to do it yourself; however, you’re unlikely to get the results you want without the expertise and effort required to do a complete evaluation of your current digital marketing plan.

A surface-level digital marketing audit is similar to having a pixelized image on your computer: you’ll probably be able to see the general concept of the picture, but you won’t be able to see the image in full color and resolution.

Because of this, the best thing to do is to work with a company that can provide digital marketing audit services— just like Pearl Lemon Group.

You can always contact us to learn more about how digital marketing audit reports work and how they can help your website be the best version you want it to be!

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FAQs

You can audit your website, however, it may be an additional job aside from overseeing the operations of your business. With Pearl Lemon Group, we will conduct the digital marketing audit with our team of experts so you can focus on your business more. 

A digital marketing audit must show you the ranking of your website, the best performing keywords at your site, the keywords up for competition, the non-performing keywords, and the new keywords that can generate more traffic.

The audit report shall show you your digital portfolio’s quantitative and qualitative analysis, a brief competitive analysis, the breakdown of a digital marketing effort by the communication channels, recommendations & strategies, a timeline, and the website crawl.

It definitely will! The audit reports we will provide can help improve, revise, or know which best and worst strategies are present. It can also help in analysing how much of an impact your brand has online.

We can start auditing your digital marketing strategies when we close the deal with your business. So contact us now and get your audit!

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