Promote Drinks Responsibly: Digital Marketing For Alcoholic Beverages

Alcohol marketing, like any product marketing, can be restricted. Rules can limit the content of marketing ads and materials and where and when they can be exhibited.

Despite strict advertising and marketing regulations and age limits, the alcohol sector is at the front of branding and digital marketing efforts. However, developing alcohol branding and marketing strategies can still be extremely challenging.

Alcohol should only be promoted to adults. The impressive thing about selling alcoholic beverages is that it is usually not difficult to locate customers. Instead, the challenge is convincing them that your brand exists and is superior to its rivals.

You can count on Pearl Lemon Group to handle these aspects of your alcoholic beverage business while considering all these rules and regulations as you focus on everything else.

Since there are so many different digital marketing tactics, it might be challenging to know where to begin if you’re unfamiliar with them. Lucky for you, we are a full-service digital marketing company in London.

You can cover more ground at once and accomplish your digital marketing objectives more quickly by working with a digital marketing agency like Pearl Lemon Group.

Give our services a call today.

All About Alcohol Marketing

Marketing for alcohol can be found in conventional media platforms like print, television, and radio. It can also be promoted online and on social media and sponsor events like concerts and sporting events.

The alcohol industries contend that since alcohol is a legal good, it should be permissible to advertise it. In the UK, the amount spent on alcohol advertising was estimated at £800 million in 2010, and from 2003 to 2006, the second-largest source of sponsorship financing came from alcohol beverage businesses. 

Marketing has the impact of normalizing drinking and linking alcohol in people’s thoughts with desirable or enjoyable experiences. That is why you must have evidence-based policies to ensure effective marketing. 


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There is also a co- and self-regulatory system in the UK, which gives alcohol manufacturers some power over how the sector is governed.

Alcohol is marketed not only through television, movie, and billboard advertisements but also through product placement in television shows, sponsorship of sporting events, merchandise, placement within supermarkets, on social media, and even on the package itself.

All of these distinct parts complement and rely on one another.

Alcohol companies promote their products to improve sales by reaching out to new customers or encouraging existing customers to buy more. 

Understanding the numerous constraints surrounding businesses such as alcohol is critical to implementing a solid strategy to reach a larger audience.

Understanding Digital Marketing And How It Works

Whether your company has just released a new, low-cost beer or the latest fine wine, you need a strategy to sell it to potential buyers. In today’s environment, the ideal place is online.

Alcoholic beverage suppliers and retailers promote their products and services through digital marketing channels. Most people spend a significant amount of time online at work and in their spare time. It is an excellent medium for reaching big audiences and tailoring your advertising to the people most likely to respond positively.

Digital marketing is essential for targeting a specific audience.

Each generation comes with new techniques, procedures, and processes for tailoring a message to a particular age group to elicit a relationship with the brand.

You can send notifications, news, and material to those you know are interested in alcoholic beverages. In a highly competitive market, direct-to-consumer branding can increase sales.

Alcohol brands are better positioned to build systems that convert more customers with data-driven insights and established audience personas. 

The rise of alcoholic beverage businesses has increased market rivalry, requiring it to study various digital marketing routes.

Our Digital Marketing For Alcoholic Beverages

Along with a solid social media presence, a business must go out and meet potential customers, appeal to what they believe in, and develop a campaign that can adapt to a wide range of lifestyles.

Marketing meant to be forwarded by users should include a disclaimer that the content should not be forwarded to anybody under the legal purchasing age.

You can advertise your items using a variety of alcohol marketing tactics, each with its own set of advantages.

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Search engine optimization (SEO)

Search engine optimization, which entails improving your web content to rank in Google search results, is one of the most excellent online alcohol marketing tactics to pursue. Keywords are the foundation of SEO. Your contacting customers are already looking for alcohol-related information, making them ideal targets for your promotion.

Social media marketing

While most internet experiences begin with a search engine, most users do not stay long. If you want to reach customers who spend most of their time online, there is no better place than social media. You can also use sponsored social media advertisements to directly target groups of users based on factors such as age and geography, ensuring that you reach the most qualified audience possible. 

Content marketing

Many potential clients will not seek to buy immediately, so you’ll need to entice them with more content. Your content can cover any topic in your sector, but it’s a good idea to structure it around specific keywords. Many consumers will engage with some of your content marketing.

Email marketing

Email marketing is a final online alcohol marketing approach worth considering. The concept of email marketing is simple; you send promotional emails to potential clients, enticing them to purchase your products. Always remember to adhere to rules when developing a strategy. The goal is to guarantee that alcohol advertisements reach people of legal drinking age rather than underage readers as much as possible.

Put Your Goals Into Action With Us

The market for alcoholic beverages is one with steady growth and profitability, but it’s also a market with a few big names that somehow take all the attention. Alcohol marketing, whether liquor marketing, beer marketing, or wine marketing, is no longer an option; it’s necessary if you want your brand in front of the right people at the right time. 

You have to think outside the box, be willing to take chances, work harder and more intelligent than the competition, and work with a flexible and passionate team like Pearl Lemon Group

Whether you’re trying to build brand awareness on social media or need to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals.

We’ll help you get started.

Book a call with us today.

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According to social media specialists, effective Internet techniques include focusing on outside life influences and “feel good” activities such as music concerts, sporting events, and significant summer or winter gatherings rather than exclusively on drinking. Show memorable moments in the lives of the company’s employee family and fans to personalize the brand. Offering early access and behind-the-scenes offers to new items is another technique.

Alcohol advertising is a multi-billion dollar industry that is still expanding. The market is projected to expand by roughly 4% between 2018 and 2024.

The foundation of influence marketing is building a relationship with an individual. Sharing your brand’s history, designing an eye-catching label, or constantly connecting with your audience can help establish a relationship with your audience.

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