The “thing” that most people want to watch again is Sports. However, it’s more than just watching our favorite athletes compete. Sports are about becoming a part of our local community. It’s about the friendship that comes from supporting the team we like. And it’s about business for the thousands of communities around the United Kingdom that host sports facilities.
The pandemic has significantly impacted sports and recreation facilities, and many are still waiting to reopen. Although it would be simple to just give in during this season, given how heavy it is, we know that’s not the solution. Our sports and recreation facilities are essential to our economic recovery, so it’s time to start organising for visitors.
For sports facilities to attract and retain more people, it is crucial to leverage the power of digital marketing.
If you need a marketing plan that is effective and tailored to your needs, we at Pearl Lemon Group have the expertise to do so.
Our team at Pearl Lemon Group consists of digital marketers, designers, social media gurus, and media relations experts. We have years of expertise in building brands for some of the country’s top youth and amateur sports facilities. We collaborate with you to comprehend your objectives and the special features of your venue.
After that, we will create a brand that appeals to your target market. We make use of a range of tried-and-true methods and persuasive techniques to boost your brand awareness. By developing your brand’s visual components (such as your logo and website) and utilising media relations, social media, digital marketing, and advertising, we help your facility stand out on a national level.
Book a call today to start!
Sport remains an attractive issue despite societal estrangement. To reduce stress and maintain their commitment to maintaining their physical health, people participate in online yoga sessions, work out, and run at home. The number of sports products continues to increase when consumers maintain healthy exercise routines. As a result, one of the beneficiaries of the pandemic has been the athletics industry.
However, the situation is more nuanced than that. In 2022, additional digital marketing activities and higher online revenues are anticipated.
Learn more on some finest sports marketing tactics for the 2022 selling season, which you can use to stand out and succeed.
Of course, you want visitors to your website to make a reservation once they are there.
Use an online booking solution to make the booking procedure as simple as possible (for you and the consumer) rather than fiddling with phone lines and email forms. Visitors can then easily check your availability and make reservations on your website in this manner.
Even though email has been around for a while, it is still one of the best marketing tools out there.
Ideally, you already routinely gather your clients’ email addresses, but if not, start now!
You should launch frequent email marketing once you’ve amassed an email database. These could be sent out weekly, biweekly, or monthly; just be careful not to overwhelm your subscribers, as this can cause email fatigue and lead to unsubscription.
We’ve seen sporting facilities with Facebook, Twitter, Instagram, Pinterest, Snapchat, and other social media accounts, but none of them have been updated in months.
Multiple channels serve little purpose if they are inactive.
Organise your efforts. Generally speaking, Facebook and Twitter are the finest social media platforms for sports venues. Facebook has a huge local group presence, excellent levels of engagement, and excellent community-level reach. Twitter is great for sharing last-minute announcements and promoting sales. Instagram is the perfect platform to reach a younger audience because it encourages discovery and has a large user base.
Your website should be the first place you look for marketing ideas for your sports facility.
What does one do these days when one wishes to investigate something? They almost always turn to a Google search. Additionally, if people search using your brand name, your website will typically be the top result.
So here’s a tip to increase your website’s effectiveness: keep it updated!
Even though it seems apparent as day, sports facilities seem to forget about it very frequently.
Maintain the availability of your facility, the dates and times of your classes, and other news and information that your target audience will probably be looking for on your website.
Additionally, maintaining your website is extremely affordable. You only need to allocate a few hours every week to updating each pertinent section of your website.
Making your website more accessible on search engines like Google and Bing is called Search Engine Optimisation (SEO).
Although SEO is a vast topic, and we don’t have enough to cover all the specifics here, it’s worthwhile researching some of the core SEO principles and implementing them on your website. Google has a ton of free online courses that cover the fundamentals.
Simply put, SEO is a cost-effective way to increase the number of potential visitors to your website and only requires a little bit of research and website tinkering.
Make sure your sports facilities are listed on Google My Business as a quick SEO “hack.”
In addition to being a fantastic way to draw new visitors to your website, this free Google service gives you a free business listing on Google’s results pages and can be used to inform current customers of things like opening hours, etc.
Many of our clients have witnessed the good effects an efficient Internet marketing strategy can have on businesses in a variety of industries. A healthy website combined with a strong social media presence is a potent combination.
The team at Pearl Lemon Group has expertise in pay-per-click advertising, social media, SEO, and website design and development (and more). If you work in the sports complex sector, you should know from experience that developing and implementing a digital marketing strategy will help you grow your company.
Get in touch with us to discuss your digital marketing strategies and learn how we can support the expansion of your online business.
For digital marketing, most agencies charge between $80 and $200 per hour. You would spend roughly $2,000 per month for an average service if the marketing effort required 20 hours per month at a rate of $100 per hour. Companies frequently spend between $500 and $50,000 a month on digital marketing.
If you want to learn exactly how our prices work here at Pearl Lemon Group–contact us today!
The most economical method of marketing your organisation is by using digital marketing strategies. The fact that using digital marketing is the most economical way to promote your company is one of its most significant advantages.
If you’re willing to put in the effort, develop a network of clients, and be persistent, doing your digital marketing is possible. You risk failure if you don’t have enough time to invest in your job as a digital marketer. Because of this, we recommend seeking professional help to ensure that your marketing campaigns are effective and will deliver actual results, reducing the risk of your failure.