Social Media Archives - Pearl Lemon Group

TikTok Statistics To Guide Your 2023 TikTok Marketing Strategy

October 31, 2022Melanie Quintyne

If you are a digital marketer or digital advertiser, TikTok is getting harder and harder to ignore, whether you love it or loathe it. The app (and its audiences) are bigger than ever after a record-breaking 2021. TikTok has evolved to include every kind of content and community, despite the fact that many people still…

How Social Media has Changed Marketing

July 12, 2022Melanie Quintyne

Social Media Is Shaping the Market Today Social media has been around for about a decade, and it’s safe to say it’s here to stay. It has become an essential part of our daily lives and with the rise of social media, businesses are not afraid to explore its advantages. Social media marketing effectively allows…

Instagram Shadowban Test – Have You Been Hit

April 25, 2021Melanie QuintyneTroubleshooting

So, you think you’ve been slapped with a shadowban, what’s next? How do you do an Instagram shadowban test? Read on to find out. Instagram is increasingly a go-to platform for businesses in all niches, especially retail businesses, looking to increase their engagement rates with their target audience, and, in many cases, has become both…